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| Product Marketing | Full-time
, ,About Your Role:
Spectrotel is rapidly growing and seeking a dynamic and experienced Content
Marketing Specialist to join our marketing team. This role will be responsible for
developing and executing content marketing strategies that drive engagement,
generate leads, and support our overall marketing goals across channels. The
ideal candidate will have a strong background in technology, software and/or
telecom, with a proven track record of creating compelling content that
resonates with our target audiences via Direct B2B and B2B Channel Strategies.
The Content Marketing Specialist will be able to roll up their sleeves and
generate content across our vast portfolio of products and services.
About Spectrotel:
Spectrotel is a trusted provider of Managed Network Solutions, expertly
navigating the complexities of today's digital landscape. Leveraging expansive
relationships with top-tier technology providers, we offer crafted solutions
tailored to each organization's unique needs. Our seasoned team utilizes
advanced analytics, AI, and ML to ensure optimal performance at every level of
the solution stack. We manage sophisticated IP applications across diverse
broadband connections, providing actionable insights that optimize resources and
modernize enterprises. Spectrotel is your partner in transforming complex data
into meaningful, strategic outcomes, ensuring your network performs at its best.
Responsibilities include but are not limited to:
• Content Strategy: Develop and implement a comprehensive content marketing strategy
and communications calendar that aligns with Spectrotel’s business objectives and brand
voice.
• Content Creation and Design: Produce high-quality content including datasheets,
whitepapers, case studies, blog posts, social media updates, press releases, and other public
relations initiatives that highlight Spectrotel’s solutions and industry expertise.
• Campaign Management: Plan and execute content marketing campaigns to drive
awareness, engagement, and lead generation.
• PowerPoint Presentation Design: Craft visually stunning and effective PowerPoint
presentations, RFQs, proposals, and case studies. Collaborate with the Sales Team to ensure
presentations are aligned with strategic objectives and enhance business development
efforts.
• Email Marketing Campaigns: Develop engaging email marketing campaigns using tools like
HubSpot. Focus on visual appeal and engaging content to drive engagement and
conversion.
• Web Content Development: Design, write, and deploy website updates and landing pages.
Work with Marketing Director to ensure all content is optimized for search engines and
digital optimization for improved organic visibility and drive traffic to Spectrotel’s website.
• Collaboration: Work closely with product marketing, sales, and other cross-functional
teams to ensure content supports product launches, sales initiatives, customer success
stories, events, and ad-hoc requests.
• Analytics: Monitor and analyze content performance metrics to refine strategies and
improve results.
Qualifications:
• Proven track record of excellent writing demonstrated in a professional portfolio.
• Bachelor’s degree in marketing, Communications, or a related field.
• 3-5+ years of B2B experience in content marketing, preferably in the technology, software,
and/or telecom industry with a Managed Network Services Provider focus a plus.
• Strong writing, editing, and storytelling skills.
• Ability to design email campaigns, social media content, and web pages utilizing corporate
templates with a focus on visual impact and effectiveness is a plus.
• Experience with SEO best practices and content management systems (Sitefinity), design
platforms (Canva, Adobe Creative Suite), MarTech Platforms (HubSpot, Marketo) a plus.
• Comfortability in researching and leveraging modern platforms and tactics to keep up with
content modernization. e.g., AI tools like OpenAI, Copilot, Jasper to support and inspire
creative development.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Excellent communication and collaboration skills.
Why Spectrotel?
• Innovative Solutions: Be part of a company that is at the forefront of technology, offering
cutting-edge solutions to our clients.
• Collaborative Environment: Work with a team of passionate professionals who are
dedicated to delivering exceptional results.
• Growth Opportunities: Take advantage of opportunities for professional development and
career advancement.
Spectrotel is an Equal Opportunity Employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally recognized protected basis under federal, state, or local laws, regulations, or ordinances.